Channel Marketing Manager

Summary

If you possess a strategic mindset and are passionate about empowering channel partners and driving business growth in the enterprise and data center markets, we invite you to apply for this exciting opportunity. Join us in shaping the future of the IT industry!

Detailed Description

We seek a dynamic and experienced Channel Marketing Manager to join our team. In this role, you will be responsible for developing and executing channel enablement strategies in partnership with the Channel Sales Team. You will drive partner engagement, enhance their capabilities, and ultimately contribute to the growth of our business. With advanced expertise in marketing and managing cross-functional complex projects, the incumbent must display a high degree of judgment and independence. Incumbents will have decision-making authority and autonomy to deliver on the goals of the department/function, as applicable, and influence others cross-functionally to ensure department and functional goals are met. May represent the organization in public speaking venues and/or community events.

Performs tasks such as, but not limited to, the following:

1. Channel Enablement Strategy:

• Support implementation of channel marketing and partner enablement strategies, aligning with overall marketing and business objectives.
• Ensure our partners are onboarded quickly and effectively, equipped with the tools and information they need to be successful.

2. Content Development:

• Collaborate with product marketing, sales, and technical teams to create compelling enablement content, including sales collateral, training materials, and product documentation.
• Manage and maintain the partner portal asset library, ensuring all messaging and information is accurate and up-to-date.

3. Joint Marketing and Account Planning:

• Develop and execute strategic marketing plans with key channel accounts.
• Create content and messaging for partner webpages, blogs, videos, podcasts, social media, webinars, etc.

4. Sales Enablement:

• Assist team with the ongoing development of sales tools and partner enablement resources.

5. Channel Communication:

• Establish and maintain clear and effective communication channels with partners.
• Regularly update partners on new products, features, and relevant industry trends.

6. Performance Measurement:

• Define and track key objectives and results to measure the effectiveness of channel enablement programs.
• Analyze data and feedback to refine and improve strategies continuously.

7. Event Support:

• Support events like partner conferences and training sessions to foster collaboration and strengthen relationships with key channel partners.

8. Market Research:

• Stay informed about industry trends, competitive landscape, and partner needs to ensure our channel enablement programs remain cutting-edge and relevant.

Knowledge/Skills/Competencies

• Proven experience in channel marketing or partner enablement roles
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills.
• Familiarity with data center and enterprise IT technologies and solutions.
• Results-driven with a focus on achieving measurable outcomes.
• Excellent writing and presentation skills
• Highly skilled in mobilizing and influencing virtual teams
• Ability to interact effectively with Sr. management (both internal and external)
• Active listening and high-value questioning skills.

Physical Demands

• The duties of this position are performed in a normal office environment.
• Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
• Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
• Occasional overnight travel may be required.

Typical Experience

• Five to ten years of applicable experience

Typical Education

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Salary Expectations and Benefit Summary

The salary range described in this posting is an estimate by the Company, and may change based on several factors, including by not limited to a change in the duties covered by the job posting, or the credentials, experience or geographic jurisdiction of the successful candidate. Annual Salary: $100,000 - $140,000.

Celestica provides eligible employees (those who are scheduled to work 30 hours or more per week) with a range of benefits including medical insurance, dental insurance, vision insurance, short and long term disability, life insurance, voluntary benefits, PTO and a 401k plan with company match.

Notes

This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.