Lead Marketing Copywriter

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery was named one of Fast Company's 10 most innovative companies of 2024 and has received awards from TIME, Red Dot, Good Housekeeping and Forbes.

The Role

Drive the voice of our brand and support the Global Brand Marketing & Partnerships team to grow the beloved Lovevery brand.

We are looking for a Lead Marketing Copywriter with extensive experience writing performance-based, D2C copy for social ads, TV ads, YouTube ads, marketing emails, push and SMS, print, packaging, and website. The ideal candidate is a creative problem solver who is passionate about crafting on-brand copy that makes customers feel understood—and drives action.

You must be efficient and able create and edit high-impact copy with minimal oversight. Experience using ChatGPT (or similar AI tools) to ideate, refine, and scale content is essential. You will report directly to the Director of Brand Marketing, and work cross-functionally with Product, Growth, and Marketing teams.

Responsibilities

• Produce and/or edit all marketing and brand copy
• Create and train custom GPTs tailored to Lovevery’s brand voice, product knowledge, and marketing needs to scale high-quality copywriting across channels
• Develop best practices and training to help teams use ChatGPT effectively while maintaining brand voice
• Ensure AI-assisted outputs meet Lovevery’s standards
• Execute on a high volume of short form copy while maintaining brand alignment and high standards for craft
• Partner with our Creative team to create high-performing ads for social, TV, and YouTube
• Partner with our Lifecycle team to create compelling and actionable email marketing campaigns that drive conversion and retention
• Write (or edit) effective push and SMS copy, print, packaging, and brand copy
• Ensure cohesive copy across channels
• Immerse yourself in child development science and Lovevery products and content to ensure you are communicating with credibility and brand alignment

Your experience

• Impeccable copy craft, with an emphasis on performance-based marketing copy (ads, emails, push, SMS, packaging)
• Experience creating, training, or fine-tuning custom GPTs to reflect brand voice, product knowledge, and marketing strategies
• A link to an online portfolio showcasing your work is required (include link on your resume)
• 5+ years experience as an agency or in-house copywriter for innovative consumer brands
• Professional and personal knowledge of the early childhood space, as well as an extensive understanding of industry trends and the key players in the competitive landscape

Your approach

• Ability to juggle multiple projects under tight deadlines without much oversight
• Ability to think and react in a high-energy, fast-paced environment
• Appreciation for aesthetics, design, and their important role in maximizing the impact of your copy
• Detail-oriented and obsessive about writing quality and impact

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Salary Range Information

Based on market data and other factors, the salary range for this position is $75,000 to $110,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.