Performance Marketing Creative Analyst

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.

Creative Strategy & Development

• Own creative direction for performance campaigns across channels, markets, and user journeys.
• Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).
• Collaborate with designers, copywriters, and video editors to deliver high-performing assets.

Performance Marketing Integration

• Translate performance data into creative hypotheses and rapid iteration cycles.
• Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.
• Run structured A/B and multivariate tests across platforms.
• Cross-Functional Collaboration
• Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.
• Align creative direction with major product launches (Academy content, Miner Wars updates).
• Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).

Innovation & Trends

• Stay on top of Web3, fintech, and gaming ad trends.
• Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement.
• Drive GoMining’s reputation as a creative leader in Web3 performance marketing.

• 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred).
• Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits).
• Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions.
• Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc.
• Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing.
• Strong leadership and project management skills; able to manage designers, freelancers, and agencies.

• Full support at the start and training (including courses, English, conferences - up to 100% compensation);
• “Employee of the Month” award - we value and reward our stars;
• Flexible weekends: holidays in your country of residence, up to 15 sick days, and up to 28 days of vacation—quick automated approval;
• Career growth opportunities—from expert to top manager;
• Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries.