SEO Specialist – Franchise & Multi-Location Marketing

About the Role

Location3 is looking for a results-driven SEO Specialist who thrives on helping franchise and multi-location brands grow. In this role, you’ll manage the full lifecycle of SEO campaigns—from strategic planning and technical execution to performance analysis and client consultation.

You’ll work within a dedicated cross-functional Pod team, supporting both franchisor and franchisee marketing programs. The ideal candidate brings proven experience in enterprise-level SEO and local SEO—driving brand-wide visibility while boosting performance for individual franchise locations.

This role will also support LSEO content development, CRO (Conversion Rate Optimization), and emerging AI-powered SEO applications, with access to structured upskilling and team training opportunities.

What You’ll Do

• Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets.

• Conduct keyword research and map SEO opportunities by category, region, and location.

• Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance.

• Collaborate with content, analytics, and development teams to implement technical SEO best practices.

• Lead and support LSEO content development, ensuring content aligns with search intent and franchise goals.

• Contribute to CRO strategies, including on-page testing, UX analysis, and conversion tracking.

• Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows.

• Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations.

• Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns.

What You Bring

• 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment.

• Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency).

• Experience managing SEO for franchise or multi-location brands strongly preferred.

• Strong understanding of how national and local search intersect to drive measurable results.

• Familiarity with CRO principles and willingness to grow in this area through structured team training.

• Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency.

• Advanced Excel or Google Sheets skills for analysis and reporting.

• Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools.

• Strong communication, presentation, and client-facing skills.

• Self-starter with a proactive, solution-oriented mindset and passion for continuous learning.

Preferred Skills & Background

• Experience in social media, PPC, and/or display and affiliate marketing a plus.

• Experience with performance-based PPC campaign builds and optimization.

• Google Advertising Fundamentals Exam – Qualified Individual.

• Google Search Advertising Advanced Exam – Qualified Individual.

Who You Are

You’re curious, analytical, and collaborative. You think critically, communicate clearly, and take ownership of results.

At Location3, our values guide everything we do:
We Love New Ideas | We Are in It Together

We Are Problem Solvers | We Do the Right Thing

About Location3

Location3 is the digital agency that powers franchise growth.
We help franchise and multi-location brands maximize performance from the national to the neighborhood level through data-driven media, local SEO, and our proprietary platform, LOCALACT.

Founded in 1999 in Denver, we’re a fully remote team of 70+ creative thinkers, data geeks, and franchise marketing pros. Many of our partnerships span five or more years—because we win together.

Why You’ll Love Working Here

• Fully remote team (U.S. only)

• Every other Friday off

• Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement

• Annual in-person retreat + monthly virtual team events

• A culture built on curiosity, collaboration, and continuous improvement

Ready to help national brands win locally?
Apply now and join the team redefining what SEO means for the franchise industry.