Digital Marketing Analyst

Location:

Job Title: Digital Marketing Analyst 

Location: Remote US (ESTor CST)

Base Salary Rate: $72,314 - $85,075

Job type: Full-time

Where Fire Safety Innovation Meets Opportunity

As part of Kidde Global Solutions Residential Fire Business Unit, you’ll be part of a legacy of leadership in home fire safety, working with cutting-edge technologies that protect lives and property worldwide. As a leading home fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way. If you’re ready to take the next step in your career and be part of an innovative, mission-driven team, apply now. 

About this role

As the Digital Marketing Analyst at Kidde Global Services (KGS), you’ll lead the analysis of digital media campaigns and website traffic to drive strategic marketing decisions. Reporting to the Senior Manager, Paid Media & Analytics, you'll turn data into actionable insights that boost engagement, improve ROI, and uncover new opportunities to connect with our audience.

Key Responsibilities

• Analyze digital marketing performance to inform strategy and optimize outcomes.
• Develop dashboards and reports across platforms (Google, Facebook, Retail Media, etc.).
• Manage data workflows for Media Mix Modeling (MMM), including collection, cleansing, and integration.
• Track and optimize search, social, and web content performance to increase conversion and LTV via Google Ads and Google Analytics.
• Implement and manage tracking tools (e.g., event/conversion tracking on web/mobile via Google Tag Manager).
• Present insights and recommendations to internal stakeholders.
• Conduct competitor research and monitor market trends to inform strategy.
• Analyze campaign performance to maximize ROAS and guide creative and audience strategies.
• Collaborate with internal teams, external agencies, and vendor partners to optimize media performance.
• Identify testing opportunities and creative enhancements to improve campaign results.

Basic Qualifications

• Bachelor’s degree
• 3+ years in digital marketing analytics, website analysis, or media planning
• 2+ years of experience with tag manager systems (Google Tag Manager, Adobe experience platform or Tealium iQ)
• 2+ years of experience with web analytics and visualization tools (Google Analytics, Adobe Analytics, SEMRush, Datorama, Power BI, Tableau, etc.).

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or related field.

• Proficient in Google Ads, Meta Business Manager, and other ad platforms.
• Strong Excel skills (pivot tables, formulas, basic VBA).
• Experience with JavaScript, HTML, or other coding scripts to work in GTM, GA4, and other tools. SQL coding experience is preferred, but not required.
• Proven experience supporting Media Mix Modeling.
• Familiarity with Snowflake or comparable databases.
• Google Analytics certification preferred.

What You Will Gain 

• Health Coverage: Choose from three medical plans, dental, and vision options 

• Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance 

• Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)  

• Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits 

• Retirement: 401(k) plan with employer match 

Compensation and Benefits 

The base salary range for this role is $72,314- $85,075. Individuals may also be eligible for an annual performance bonus based on both individual and company’s performance. The final compensation for this position will be set based on the individual’s knowledge, skills, and experience as it relates to the job requirements. Kidde Global Solutions is committed to providing a competitive benefits package to our employees including medical, dental, and vision coverage, life and disability insurance, retirement plan, paid time off (vacation, sick, holidays), and more.  

Kidde Global Solutions Overview 

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, Gloria and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe

Kidde Global Solutions is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.