Product Marketing Manager, Federal
A-LIGN External
Full-time
Remote
United States
Manager
About the Role
The Product Marketing Manager will be responsible for driving go-to-market tactics, messaging, and demand for all of A-LIGN’s federal cybersecurity offerings. This role demands strong expertise in positioning and messaging, along with a deep understanding of the federal market landscape. The individual will collaborate closely across Sales, Service Delivery, and Marketing teams to craft compelling narratives, elevate brand awareness, and drive pipeline growth.
The ideal candidate will have deep expertise within the federal space and a history of successfully executing in a product marketing role.
Reports to
Director of Product Marketing
Pay Classification
Full-Time, Exempt
Responsibilities
Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP.
Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
Engage regularly with federal customers to validate messaging and positioning, while proactively identifying emerging industry trends.
Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning.
Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies.
Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans.
Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention.
Minimum Qualifications
Education
Bachelor’s degree in marketing, business, or other relevant fields preferred
Experience
5+ years of product marketing experience
3+ years of marketing focused on the federal space, cybersecurity or compliance in the federal space preferred
Proven experience in product launch frameworks and go-to-market planning.
Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment.
Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery.
Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 a plus.
Skills
Ability to meet deadlines with a high degree of motivation
Excellent communication skills
Thrives in a fast-paced environment
Ability to work individually as well as collaboratively
Benefits
Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!
The Product Marketing Manager will be responsible for driving go-to-market tactics, messaging, and demand for all of A-LIGN’s federal cybersecurity offerings. This role demands strong expertise in positioning and messaging, along with a deep understanding of the federal market landscape. The individual will collaborate closely across Sales, Service Delivery, and Marketing teams to craft compelling narratives, elevate brand awareness, and drive pipeline growth.
The ideal candidate will have deep expertise within the federal space and a history of successfully executing in a product marketing role.
Reports to
Director of Product Marketing
Pay Classification
Full-Time, Exempt
Responsibilities
Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP.
Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
Engage regularly with federal customers to validate messaging and positioning, while proactively identifying emerging industry trends.
Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning.
Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies.
Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans.
Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention.
Minimum Qualifications
Education
Bachelor’s degree in marketing, business, or other relevant fields preferred
Experience
5+ years of product marketing experience
3+ years of marketing focused on the federal space, cybersecurity or compliance in the federal space preferred
Proven experience in product launch frameworks and go-to-market planning.
Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment.
Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery.
Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 a plus.
Skills
Ability to meet deadlines with a high degree of motivation
Excellent communication skills
Thrives in a fast-paced environment
Ability to work individually as well as collaboratively
Benefits
Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours
About A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!